BC online shoppers most likely to order key ingredient in avocado toast – BC News
Most popular bread order
Stefan Labbé, Glacier Media – May 6, 2022 / 4:35 p.m. | History: 368274
Reducing a population to their online shopping habits may seem trivial, but if a favorite ingredient for avocado toast reached the top of British Columbians’ shopping baskets, would you be surprised?
According to Instacart data, online grocery shoppers in British Columbia were 179% more likely to buy sprouted grain bread than other provinces. Other popular items include pork belly and sourdough bread, which are twice as likely to end up in a BC resident’s shopping cart.
As North America’s leading online grocery ordering platform, Instacart acts as the internet middleman for some of Canada’s most popular grocery stores – from Costco, Loblaws and Walmart to Dollarama, T&T Supermarket and Real Canadian Superstore.
According to the company, this makes Instacart accessible to around 90% of Canadians.
It’s unclear what percentage of those actually use the service, and how many Canadians still prefer to shop in person, whether at a large supermarket or a small grocer down the street.
But for those using the online shopping platform, provincial tastes offer interesting variations.
On average, over the past five years, Albertans were 85% more likely to buy ramen noodles than other provinces, while in Ontario, back bacon was the most popular food item compared to other provinces .
Cheese dips were a favorite in Saskatchewan.
In Manitoba, shoppers were more than three times more likely to buy rye bread, perhaps unsurprising given that the city of Winnipeg has its own version named after it.
The largest gap in online grocery shopping preferences occurred in Newfoundland and Labrador, where Vienna sausage was nearly six and a half times more likely to end up in a shopping cart. digital purchase.
Food preferences of Canadians by province, based on Instacart shopping habits. Favorite food categories were determined based on shopping habits over the past five years. instagram