‘KUWTK’ Star Kendall Jenner Named Creative Director of Online Luxury Fashion Retailer FWRD
Model and reality TV star Kendall Jenner is the new Creative Director of online luxury fashion destination FRWD. However, his latest career milestone drew mixed reactions from fans. Read their comments below.
Months after Keeping Up With the Kardashians ended, Kendall Jenner added a feather to her cap by becoming the new Creative Director of FRWD, a luxury fashion retailer.
Introducing its new creative director, the company posted a YouTube video showing Jenner looking at photos of a model wearing trendy clothes. The reality TV star also showed off her model chops in the clip.
Several fans were quick to share their thoughts on Jenner’s new role, and many seemed supportive of her latest achievement, while others found FRWD’s decision questionable. One YouTube user commented:
“Title in NAME only. Ouch.”
Another netizen expressed doubts but was also curious about what the young member of the Kardashian-Jenner clan has to offer at the table. The user hoped that it would provide opportunities for designers of color.
According to People, one of the responsibilities of the 25-year-old TV star, who grew up loving fashion, is to present and work with promising creatives.
In August 2021, Italian fashion label Liu Jo reportedly sued Jenner for $ 1.8 million.
Jenner has been immersed in the modeling world for years and she hopes that she can help creatives realize their best potential under her guidance. She noted that the digital space is an essential platform for them.
Jenner rose to prominence thanks to “Keeping Up With the Kardashians,” a reality show she shared with sisters Kourtney, Kim, Khloe and Kylie, as well as their “mom-ager” Kris.
The series launched the clan into stardom and also sparked controversy. Aside from the controversies that have unfolded in the series, Jenner, who is in a relationship with NBA star Devin Booker, has her share of real-world disputes.
In August 2021, Italian fashion label Liu Jo reportedly sued Jenner for $ 1.8 million. According to Insider, the company filed its complaint with the U.S. District Court for the Southern District of New York.
The Capri-based company reportedly cited a breach of contract, claiming Jenner had only shown up once for their photoshoot. She was supposed to appear twice in the fashion shoot as stipulated in the contract.
However, The Society Management, representing Jenner, reportedly viewed the lawsuit as “baseless.” They offered Liu Jo alternative dates for the photoshoot, but the deal had to be delayed due to the pandemic.
While Jenner and her agency have yet to settle their differences with Liu Jo, the young socialite recently struck a deal to pay Fyre Festival organizers $ 90,000 after her involvement in the fraudulent music event.