Online shopping: meet the woman who is changing the way we shop online
One of the biggest fears about shopping online is the arrival of the outfit and the waist is so crooked that the cute top you bought in a 16 is actually sized for a sixteen year old girl and covers up to barely your nipples.
This is where Natalie Angel comes in. A fabulous mom from the Sunshine Coast in Queensland, Natalie is the mastermind behind it. Let me try before I buy.
No one wants to think of themselves as average, but that’s exactly what Natalie is! She is the average western woman’s dress size 14-16. She is over 40 and smart enough to use the “average” to her advantage.
She works with brands and tries on their clothes so you can see what they look like on a real 14-16.
“The idea came to me to feel really lost and alone after having my son, and I had an emergency cesarean and my stomach really changed. I lost confidence in my appearance for the first time, ”she says.
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“I had a buy, sell and trade page on Facebook where we would discuss a particular brand and I was just trying to show them, ‘With this particular style I’m actually in a size, very small for god’s sake. But in this particular dress, I will be doubling extra large, in the same brand. I thought, I wonder what would happen if I did this with different brands and retailers? This is how it happened, ”she says.
Let’s face it, if you’re over 40, have boobs and butt looking at a size 8 six foot airbrushed line model will never represent what you look like.
“Exactly! Plus, women over 40 are completely ignored. In my opinion, fashion marketing hasn’t changed much over the past 30 years. I think this needs to be reviewed. Women want to. content that can be told, ”says Natalie.
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“Brands are spending so much money marketing very edited size 10, 20-year-old women, and women with the money to spend don’t even look at the picture, they throw a lot of money after bad.
Natalie says that brands and labels need diversity and to celebrate all women. Women need to know that they don’t have to look one way to be beautiful.
“You don’t have to look a certain way to be fashionable. I say it’s BS, ”she laughs. Today she wears a sequined skirt and a leather biker jacket.
“Most women would say glitter is for the night,” she says. “I have a five year old who I don’t go out at night! So I make it work for me.”
Her biggest fashion tip is simple: “Dress to match your figure. Nothing else matters if you can figure out your figure. Understanding your body shape is really important. Then focus on it. enhancing what you want to showcase, rather than on the cover. “
Prior to her social media fame, Natalie worked in sales, so it feels natural. Since launching 12 months ago, Natalie’s Daily Videos have garnered 3.5 million impressions per month. In technical terms, that’s a lot of eyes on a lot of outfits.
“I make a video every day, so it’s my full-time job now and I’m full until the end of September,” she says. She is very firm if she is repelled by trolls or sneaky people.
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“I don’t accept online harassment or online meanness. If anyone makes derogatory comments about me, the clothes or the brand, they are deleted and blocked. My target market on my Instagram is 35 to 54 years old. So my thought process is if you are a 35 year old woman you have to know how to get your point across without offending or being rude. If you are mean you are gone, “she said.
So the next time you’re about to make an impulse purchase from a brand you don’t know, let Natalie try before you buy. She’s created a niche that works and her heart is in the right place.
“This is going to sound really weird, but my end goal was not to have any followers. My end goal was to help as many women as possible to feel confident to walk into a store and try things on.
“And if that doesn’t work, they don’t take it personally, but they understand their body shape and feel good about themselves. I want to change the way fashion markets to women, ”she says.