PepsiCo and AQUA Carpatica Announce Strategic Relationship
Premium water brand will complement PepsiCo’s portfolio offerings in Europe with global expansion plans
BUY, NY, August 2, 2022 /PRNewswire/ — PepsiCo, Inc. (NASDAQ: PEP) announced that it has entered into a strategic agreement with premium Romanian spring water AQUA Carpatica under which PepsiCo will own a 20% stake in AQUA Carpatica. Under the agreement, PepsiCo will have the right to distribute spring water in Romania and in Poland with opportunities to expand into other markets, including United States.
Founded by a Swiss-Greek businessman and entrepreneur John Valvis in 2010, the award-winning AQUA Carpatica product line includes still spring water and naturally sparkling mineral waters that are bottled at the source in Romania pristine Carpathian mountains. AQUA Carpatica’s premium sparkling natural mineral water is nitrate and sodium free and provides natural electrolytes.
“With its great taste and premium positioning, AQUA Carpatica is a perfect complement to PepsiCo’s existing premium beverage portfolio,” said Silviu Popovici, CEO of PepsiCo Europe. “We are confident that AQUA Carpatica’s strong brand image will resonate with our customers and consumers around the world.”
“AQUA Carpatica is a brand as unique as its place of origin. I am thrilled at the opportunity to partner with PepsiCo to expand our presence in Europe and explore opportunities to bring AQUA Carpatica and its health benefits to new consumers in new markets,” said John Valvis, Founder of AQUA Carpatica. “In just over a decade, AQUA Carpatica has become a beloved brand in Europe, which we aim to make public in the future. I am pleased that PepsiCo shares our vision to grow the brand by Europe and globally.”
PepsiCo products are enjoyed by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion of net sales in 2021, driven by a complementary beverage and convenience food portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Leading PepsiCo is our vision to be the global leader in convenient food and beverage by winning with PepsiCo Positive (pep+). pep+ is our end-to-end strategic transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people . For more information, visit www.pepsico.com.
About AQUA Carpatica
In the Carpathians, after five years of analyzing mineral water sources and selecting those of exceptional purity and extraordinary taste, the AQUA Carpatica brand was created in 2010 and was immediately adopted as a product. appreciated by Romanian consumers.
In just four years, in 2014 AQUA Carpatica became the best-selling natural spring water nationally, and in 2016 it established an international presence in 16 countries on four continents.
AQUA Carpatica’s portfolio offers a wide range of SKUs in all major packaging formats (glass, PET, aluminum cans) tailored to consumer preferences.
The “nitrate-free” quality makes AQUA Carpatica an ideal product for children and pregnant women, and the exceptional taste of its sources distinguishes it for the HoReCa channel.
In order to sustainably preserve the original purity of its springs, the management of AQUA Carpatica has implemented a strict zoning perimeter to protect the natural ecosystem.
For more information, visit www.aquacarpatica.com.
Felix Zadek Ewing
+44 (0)77 2558 0928