“Pictures are a celebration of life”: Emilia Wickstead on her inspiring new portfolio of mothers and children
Community has always been at the heart of Emilia Wickstead. The London-based businesswoman, born in New Zealand, set up shop “in the background”, offering clients a tailor-made service before creating high-end ready-to-wear. “For the first few years, I was literally working in the store, meeting customers and learning on their own what they wanted,” she recalls starting her fashion career on her terms. “This dialogue and closeness with the client and with the women around me are an integral part of my work.”
The cast of the new lookbook is a testament to the fact that Wickstead is a great listener. Her spring / summer 2021 show also featured closer acquaintances (read: successful über) Ruth Chapman and Caroline Issa, who added their own distinctive style to the mix. “It’s so important to me that [the real women who inspire me are] reflected in the images we create and broadcast around the world, ”she adds.
Would Wickstead publish these images, his memories of a very specific time, in a book that surely deserved a place on the coffee tables of those involved? The idea is certainly appealing. She remembers June Newton’s candid portraits of mother and child – “As a working mother I wear a lot of different hats, so the dynamics of her work resonated deeply” – which initially inspired her. to get started in the project. Wickstead, herself a mother of a child, likes the idea that she too can give it, “so that future generations will feel as inspired as I do as they flip through the photos of the ’80s.” Watch this place.