River Island’s high heels for five-year-olds labeled ‘dangerous and irresponsible’
High heels on sale for girls as young as five have been called “ dangerous and irresponsible. ”
The open toe, 4cm heel shoes are part of the River Island footwear range, with sizes ranging from junior 10 to adult size 5.
But activists criticized the shoes, urging parents not to buy them, “even on special occasions.”
Tweeting a photo of the heels, the Let Clothes Be Clothes group, a campaign to end gender stereotypes in the design and marketing of children’s clothing, said: @River Island@RiverIslandPR in casual styles, size from 10 junior (approx. 5 years), with a 4 cm heel. We believe that 4cm heels in girls’ shoes are dangerous and irresponsible. Please do not buy them, even for special occasions. ”
And they weren’t the only ones criticizing the £ 25 ankle strap shoes.
Rach on Twitter said: “This is ridiculous. Maybe even younger – my 5 year old wears size 13 shoes.” While The Scientific Hippy added, “What is 4cm as a percentage of foot length at this age? The angle? That must hurt.”
Speaking to the MEN family of Manchester, Francesca Mallen, of Let Clothes Be Clothes, said 58% of the group’s supporters want the UK government to ban these types of shoes which target young girls, some as young as three years old. .
She said: “We all know that heels and wedges are bad for our feet. They are bad for our toes, ankles, ligaments, posture and cause deformity of the feet and back pain.
“Now imagine these feet are new, soft, still growing, and being worn by someone who wants to run with their friends, climb the playground and jump in the mud. Girls’ heels are dangerous. , damaging and completely unnecessary. “
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She added, “I have nothing but contempt for the retailers who sell these unhealthy shoes to children, which parents see on the shelves of a trusted store and understandably believe that if they are sold here, they must be good for. my child”.
Salford Podiatrist Lindsay Hill, of Axis Podiatry, says parents need to be careful when choosing shoes for their children.
She said: “As a mother of an eight year old girl, I understand the dilemma [of them wanting to follow fashion], but a child does not understand the long-term consequences of wearing ill-fitting shoes.
“I would say you can compromise and for occasional short-term use it’s not that bad, but for school shoes etc where they are worn for several hours a day, and day after. day, heels should be avoided. “
She said it was “ vital to get something that offers the right support ” – with anything that is too low, like dolly shoes, as well as anything that is too high, or underpants – we have a “ definitive no-no ”.
“Children’s feet continue to grow and develop, so it is very important that they are well taken care of,” Lindsay added. “A shoe should be held securely on young feet when they run, jump and jump.”
A spokesperson for River Island said, “We take age, style and function into consideration in all of our children’s clothing designs, as well as customer demand.