Ten new boutiques to discover in NorthPark and Galleria Dallas
Competitors from Peloton and an import from Australia that designs its own wild print fabrics are among the new stores at NorthPark Center and Galleria Dallas.
The two Dallas malls still have large empty spaces. The Gap left NorthPark during the pandemic and Pottery Barn left Galleria for a location on Preston Road in Plano. But they are working on it.
NorthPark continues to be the destination for big brands opening the first stores to market, and it is now a one-stop-shop for sophisticated new digital training equipment that has gained traction since the start of the pandemic.
The opening this month of Tonal, the brand’s first independent store in Texas, brings NorthPark a full line of the latest internet-connected digital home exercise systems.
This is just the sixth independent store for the wall-mounted training station maker which has 30 professional athletes among its investors, including Drew Brees, Stephen Curry, Maria Sharapova, Serena Williams and Sue Bird. Tonal struck a deal with Nordstrom in March to add its product to 40 Nordstrom stores, including NorthPark and Galleria locations. In Texas, Tonal is also sold through Dallas Neighborhood Goods stores in Plano and Austin.
Peloton, the pioneer in digital home workouts, has had a store in NorthPark since 2015.
Last year, lululemon Athletica bought home fitness company Mirror for $ 500 million. NorthPark’s Lululemon sells the Mirror interactive training platform. It looks like a full-length mirror you might have in your bedroom, but it’s connected to the internet for on-demand lessons. The mirror is also sold in lululemon stores in the Galleria, Knox Street and Southlake.
Depending on your perspective and your wallet, workout systems are expensive, but these brands like to compare their prices to gym memberships. For basic equipment without accessories and course subscriptions, Mirror costs around $ 1,400, the Tonal system is $ 3,000, and Peloton bikes start at $ 1,900.
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Overall, retailers have a new mandate to make new store designs more exciting and fun. Premium denim brand Diesel, for example, opened a truly red store this month. You can’t miss its red floors, ceilings, walls and light fixtures located near the Apple Store.
In the new Camilla boutique which opens this weekend, the aesthetic focuses on the brand’s clothing made from its iconic printed fabrics.
Australian fashion designer Camilla Franks counts several celebrities among her clients, including Beyonce, Gwen Stefani and Nicole Scherzinger. She founded the Camilla boutique in 2004 at Bondi Beach in Sydney. This is the first Camilla store in Texas and only the third in the United States. Printed fabrics are hand drawn and painted in-house and hand-sewn.
Cafe Eataly and fashion retailers Max Stanco and Balenciaga opened in NorthPark in May, and five more stores opened this month, including a Burberry children’s store and a new permanent Bath & Body Works.
In August, Aritzia will open in a permanent space. In September, Psycho Bunny will be in a new location and casual clothing retailer Faherty and fashion jeweler Unode50 will open their doors.
In time for the holiday shopping lunch breaks, Shake Shack will open in NorthPark in October.
Galleria Dallas, which owns the only American Girl store in the market, has recruited small independent retailers and is adding five new stores, including four small women-owned businesses opening their first or second location.
Mosaic Makers Collective, which features works by 45 Texas women, is now open on the second level of the Galleria with a grand opening slated for July 31. Founder Katy Sensenig Schilthuis has developed a high-end version of the original location which has been open at Bishop Arts since 2018.
Eye Candy Couture, a Houston fashion boutique, will open later this month on the second level. Founder and operator Sierra Lentz says her concept is about fashion at affordable prices.
ZAGG Store, which offers its InvisibleShield Protection cell phone screen protectors and electronic accessories, will move from kiosk to store in August. It will be able to serve more customers leaving the Apple Galleria store in need of its trademark cell phone screen protector.
Mallow Box, a gourmet marshmallow and s’mores bar, has opened at the Galleria rink level and is ready to satisfy any craving for original recipe and variations. He even uses the campfire favorite in a milkshake. And outsiders to the Galleria can sample a local favorite, Grilled Mexican Street Corn, at Rink-Level Eloteca starting August 1.
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