Read the 120-page report with TOC on “Europe Toys Market Analysis Report by Product (Activity Toys & Accessories, Soft Toys & Accessories, Outdoor & Vehicle Toys, Games & Puzzles, and Others), distribution channel (specialty stores, e-retailers, hypermarkets and department stores) and geography (UK, France, Germany, Italyand Rest of Europe), and Segment Forecast, 2022-2026″. Gain competitive insights on market leaders. Track key industry opportunities, trends, and threats. Insights on marketing, brand, strategy, and market development, sales and supply functions. https://www.technavio.com/report/report/toys-market-size-analysis-in-europe-industry

Prepare for great business results with this exclusive Toys market in Europe Technavio report. The report will include highlights of the overall market, which includes frequently asked questions such as –

• What are the historical revenue figures and estimated revenue figures along with the CAGR during the forecast period?
• What is the current trend in the market?
• What business tactics will influence the competitive scenarios while defining the growth potential of the market?
• What are the market drivers, restraints, and challenges impacting market demand and growth?
• Which regions and segments will generate massive revenue and emerge as market leaders in the coming years?

The competitive scenario predicted in the Toys market in Europe report analyzes, evaluates and positions companies based on various performance indicators. Some of the factors taken into consideration for this analysis include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, market share growth, etc. your business goals with our Europe Toys Market Forecast Report – Buy now!

Toys market in Europe: Market dynamics

Drivers:

• The key factor driving the growth of the toys market in Europe is the expand product portfolio influencing product premiumization.
• Vendors incorporate new interactive and educational technologies. New technologies such as NFC connections, holograms, augmented reality and others are integrated with traditional toys and games to produce interactive toys and games.
• Another technology is 3D printing, which will enhance children‘s creativity and help with toy customization. Brand-conscious customers are attracted to brands that offer high-quality products. The general consumer perception of luxury toys is that they are more durable and have multiple features. Branding is the key to attracting and retaining customers in the toy market by Europe.
• Product premiumization is essential because most vendors offer similar products that have relatively similar functionality. Global recognition of brand logos implies global acceptance of a brand. Such acceptance helps the brand to strengthen its position in the market. Therefore, the sales of major vendors are expected to increase due to factors such as premiumization and effective brand positioning.

Challenges:

• The availability of counterfeit products will be a major challenge for the toy market in Europe during the forecast period.
• Counterfeit products are made from poor quality raw materials, which may be harmful to children. The advent and penetration of e-commerce has propelled the sales of counterfeit products by expanding their geographic reach.
• The availability of counterfeit products leads to market fragmentation and lack of price standardization, decreases markups of branded products, reduces the brand value of major suppliers and results in an unequal competition scenario and erosion of market shares. market. The low cost of counterfeit products increases the demand for these products, which negatively affects sellers’ sales and pricing strategies. As a result, global suppliers are forced to price their products at lower rates, which reduces their profit margins and the proportion of their sales.

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Some of the key players in Toys in Europe:

The toy market in Europe is fragmented and vendors are deploying growth strategies such as initiating and initiating mergers and acquisitions (M&A) to compete in the market.

• Atlas Games
• Spa Clementoni
• Franckh Kosmos Verlags GmbH and Co. KG
• Hasbro Inc.
• LEGO AS System
• Mattel Inc.
• Ravensburger AG
• Goliath Games LLC
• TOMY Co.Ltd.
• VTech Holdings Ltd.

Toys market in Europe: segmentation analysis

Product Outlook (Revenue, USD Billion, 2021-2026)

• Activity toys and accessories – size and forecast 2021-2026
• Soft toys and accessories – size and forecast 2021-2026
• Outdoor and vehicle toys – size and forecast 2021-2026
• Games and puzzles – size and forecast 2021-2026
• Others – size and forecast 2021-2026

Distribution Channel Outlook (Revenue, USD Billion, 2021-2026)

• Specialty stores – size and forecast 2021-2026
• E-tailers – size and forecast 2021-2026
• Hypermarkets – size and forecast 2021-2026
• Department stores – size and forecast 2021-2026

Geographic Outlook (Revenue, USD Billion, 2021-2026)

• United Kingdom – size and forecast 2021-2026
• France – size, and forecasts 2021-2026
• Germany – size and forecast 2021-2026
• Italy – size, and forecasts 2021-2026
• Rest of Europe – size and forecast 2021-2026

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Related reports:

• The games and toys market is expected to grow USD 50.73 billion from 2020 to 2025, and the market growth momentum will accelerate at a CAGR of 6.70%.
• The automatic baby swing market the size will reach $31.61 million at a CAGR of 0.64% over the period 2021-2025.

Contents

Summary

Market landscape

• Market ecosystem
• Value chain analysis

Market sizing

• Market definition
• Market segment analysis
• Market size 2020
• Market Outlook: Predictions for 2020 – 2025

Five forces analysis

• The bargaining power of buyers
• Bargaining power of suppliers
• The threat of new entrants
• The threat of substitutes
• Threat of rivalry
• Market state

Market segmentation by product

• Market segments
• Comparison by product
• Activity Toys and Accessories – Market size and forecast 2020-2025
• Soft toys and accessories – Market size and forecast 2020-2025
• Outdoor and vehicle toys – Market size and forecast 2020-2025
• Games and Puzzles – Market size and forecast 2020-2025
• Others – Market size and forecast 2020-2025
• Market opportunity by product

Market segmentation by distribution channel

• Market segments
• Comparison by distribution channel
• Specialty stores – Market size and forecast 2020-2025
• E-tailers – Market size and forecast 2020-2025
• Hypermarkets – Market size and forecast 2020-2025
• Department stores – Market size and forecast 2020-2025
• Market opportunity by distribution channel

Customer landscape

Geographic landscape

• Geographic segmentation
• Geographic comparison
• United Kingdom – Market size and forecast 2020-2025
• France – Market size and forecast 2020-2025
• Germany – Market size and forecast 2020-2025
• Italy – Market size and forecast 2020-2025
• Rest of Europe – Market size and forecast 2020-2025
• Market Opportunity by Geography
• Market factors
• Market challenges
• Market trends

Supplier Landscape

• Supplier Landscape
• Landscape disturbance

Vendor analysis

• Suppliers Covered
• Positioning on the supplier market
• Atlas Games
• Spa Clementoni
• Franckh Kosmos Verlags GmbH and Co. KG
• Hasbro Inc.
• LEGO AS System
• Mattel Inc.
• Ravensburger AG
• Goliath Games LLC
• TOMY Co.Ltd.
• VTech Holdings Ltd.

Annex

• Report scope
• Currency conversion rates for the US dollar
• Research methodology
• Abreviations list

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