Tyson 2.0, Mike Tyson’s Premium Cannabis Brand Names Alc-Bev and AdTech Industry Veteran as Chief Marketing Officer
Jackie joins Tyson 2.0 after most recently serving as Commercial Media Manager for Anheuser-Busch’s U.S. portfolio, where she implemented a first-of-its-kind connected commerce strategy integrating customer marketing, online retail and direct-to-consumer. She has overseen social and programmatic partnerships working with companies including Google, Meta, Pinterest, Snapchat, Twitter, Code3, Yahoo, and The Trade Desk. Jackie previously served as Head of Digital Media for Anheuser-Busch’s Michelob ULTRA family of brands, leading all omnichannel strategy for Michelob ULTRA, Michelob ULTRA Pure Gold and Michelob ULTRA Organic Seltzer. Prior to that, Jackie worked at Adobe, leading the Anheuser-Busch account for over fifteen brands. Some of Jackie’s past clients include Alex and Ani, St. Jude Children‘s Hospital, and Express Scripts.
“It’s a big moment for Tyson 2.0,” said Adam WilkCEO of Tyson 2.0 “Jackie brings a wealth of experience building award-winning brands and cultivating mission-aligned partnerships. We are thrilled to have her join us as we continue to expand our portfolio with groundbreaking products and marketing campaigns. like we did with Mike Bites.”
Jackie’s appointment as the first CMO of Tyson 2.0 further demonstrates the brand’s commitment to developing its brand house strategy. Following its launch in November 2021Tyson 2.0’s line of premium cannabis products is now available for purchase in the United States and will be available in Canada from the beginning of June. US consumers can find Tyson 2.0 products in 13 states, including Colorado, California, Nevada, Massachusetts, Delaware, Michigan, Illinois, washington d.c., Maryland, Ohio, Arizona, Pennsylvaniaand Washington and other states during the rest of the year.
Jackie’s first to market media innovations, customer-centric marketing strategies and game-changing culture-driven campaigns have been recognized worldwide with prestigious industry accolades including the Cannes Reach Awards Lions and D&AD Pencil. Jackie is a passionate activist, having served as a commissioner on the New Paltz Village Environmental Policy Council and currently volunteering with Cannabis Reform.
“Mike is a legend and it’s been an amazing experience to be able to work with him and in an industry I’m passionate about,” said Jackie Guarini, new marketing director, Tyson 2.0. “His story is inspiring to consumers and fans alike as he found healing through herbal medicine and hopes to share those benefits through Tyson 2.0 products. Not only do we help the body and mind through cannabis, but our whole ethos is built around accessibility. We’re in the wellness business and that’s extremely powerful.”
Guarini continues, “Whether it’s Tyson 2.0 Mike Bites, TOAD strains, the Ric Flair Drip collection or future collaborations, we’re hyper-focused on creating products that meet the needs of every consumer on every occasion. . We aim to evoke emotions for consumers like nostalgia, authenticity and power. Over the past seven months, we’ve grown at a blistering pace, and we’re on a solid path to go even further.
About Tyson 2.0
Tyson 2.0 is a leading cannabis company formed with a legendary boxer, entrepreneur and icon mike tyson. The company’s mission is to produce innovative, high-quality cannabis products known for their purity, precision and wide accessibility. Offering consumers an exceptional selection of products, Tyson 2.0 is an extraordinary balance of premium and affordable full-spectrum cannabis flowers, concentrates and consumables, available at retailers nationwide. Learn more about Tyson20.com.
SOURCE Tyson 2.0