Williams Sonoma Home adds this mattress brand to 4 of its stores, online
McRoskey partners with Williams Sonoma Home for a new mattress program.
FRESNO, Calif. — Premium mattress brand McRoskey is expanding its reach through a new partnership with specialty retailer Williams Sonoma Home.
McRoskey Mattress Works, producer of the premium McRoskey range of handcrafted mattresses, has signed an agreement for its first partnership with multi-channel specialty retailer Williams Sonoma Home.
The McRoskey Modern collection will debut as the only mattress brand sold at the retailer’s four stores on Post Street in San Francisco; Sonoma, California; and Calabasas, California; and the Columbus Circle store in New York. McRoskey and the boutique-style AirFlex brand are also available for purchase online. Williams Sonoma Home also sells two Beautyrest mattresses through its website.
“We are thrilled to partner with Williams Sonoma, the world’s largest sustainable, design-driven and digital home retailer,” said Rion Morgenstern, CEO of McRoskey Mattress Works. “Since acquiring the iconic McRoskey brand in late 2018, our goal has been to secure placement with a highly respected national retailer like Williams Sonoma. They are one of America’s most trusted companies and their reputation as premium, curated brands and their commitment to industry-leading sustainable business practices aligns perfectly with McRoskey’s philosophy. Mattress Works. This is a game changer for the McRoskey and AirFlex brands. »
McRoskey mattresses are made by a team of dedicated artisans in a 25,000 square foot factory in Fresno, CA. McRoskey is made in the USA with a 120-year heritage of delivering deep, restorative sleep to discerning customers.
The McRoskey Modern collection includes four models: Sunset, Hayes Valley, Cole Valley and Pacific Heights. They all feature an all-natural construction built on an exclusive pocket spring system. The line is made up of layers of comfortable materials including finely combed cashmere, alpaca fleece, horsehair, hand-tamped wool, eco-friendly Supima cotton and Talalay latex. Mattresses are paired with box springs available in 6, 8 and 11 inch profiles. Prices range from $6,500 to $18,000 queen.
The three-model AirFlex line, all double-sided mattresses are available in soft and firm, and designed for consumers looking for beds that are handcrafted with natural materials. All three contain GOTS certified organic wool and rayon. The collection is designed to work with platform bases, box springs or adjustable bases. Retail prices range from $2,499 to $3,999 in queen.
Last year, the company partnered with New Mexico-based Taos Lifestyles, its first retailer outside of San Francisco to sell the line.